It Is Not Technology That Alienates Us – It Is Its Limits
Have you heard of the Mehrabian formula? It illustrates how much more communication is than mere words. Only 7 % of our impact is based on what we say and 38 % on our tone of voice – but the greatest influence comes from body language: 55 % of our communication is non-verbal.
But what happens when precisely this most important part falls away? That is exactly what happens in video calls. The screen creates closeness and distance at the same time. We hear words, but we see only a fraction of what makes a conversation come alive. Glances never meet, facial expressions lose their effect – and genuine connection often fails to materialise.
It is not technology that alienates us – it is its limits.
Why do digital conversations so often feel unnatural?
In a face-to-face conversation we notice immediately whether the person opposite us is really listening. A single look is enough to signal interest, understanding and trust. In video calls it is different: we look past one another – at cameras, at screens, but never really into the other person's eyes.
That has consequences:
- Less trust: without eye contact, a decisive signal of authenticity is missing.
- Less impact: messages do not land the way they were meant.
- Less engagement: participants lose their attention more quickly.
In short: more than half of natural communication is lost.
What if technology really let us see each other?
Imagine virtual conversations felt natural. Your gaze arrives exactly where it belongs. The person opposite you senses your presence. Conversations become more intuitive, more personal – and more effective.
That is exactly what Casablanca makes possible. Our technology ensures that your eye contact in video calls looks genuine – automatically, without you having to change anything about the way you behave. That means more trust, more impact and more connection.
Because at the end of the day it is not only about technology. It is about really seeing one another.
