Have you heard of the Mehrabian formula? It illustrates how much more communication is than mere words. Only 7% of our impact is based on what is said, 38% on the tone of voice – but body language has the greatest influence: 55% of our communication is non-verbal.  

But what happens when this most important part is lost? That's exactly what happens in video calls. The screen creates both closeness and distance at the same time. We hear words but see only a fraction of what makes a conversation come alive. Eyes don't meet, facial expressions lose their impact – and real connection often falls by the wayside.  

It's not technology that alienates us – it's its limitations.  

Why do digital conversations often feel unnatural?  

In a face-to-face conversation, we can tell immediately whether our counterpart is really listening. A single glance is enough to signal interest, understanding and trust. In video calls, however, it is different: we look past each other – at cameras, at screens, but never really into each other's eyes.  

This has consequences:  

• Less trust: Without eye contact, a crucial signal of authenticity is missing.  

• Less impact: Messages are not received as they are meant to be.  

• Less engagement: Participants lose their attention more quickly.  

In short, more than half of natural communication is lost.  

What if technology really let us see?  

Imagine if virtual conversations felt natural. Your gaze lands exactly where it belongs. Your counterpart feels your presence. Conversations are more intuitive, more personal – and more effective.  

That's exactly what Casablanca makes possible. Our technology makes your eye contact in video calls appear genuine – automatically, without you having to change your behaviour. This means more trust; more impact and more connection.  

Because at the end of the day, it's not just about technology. It's about really seeing each other.

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